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Start by finding the dating site that's right for you and your budget.

Then, do your research; think about what you are looking for, and find out how to attract that kind of person.

If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.

Whether you’re hankering after a pistol grip for that vintage Hasselblad single reflex camera, or want to learn all the lyrics to R. M.’s “It’s the End of the World as We Know it,” the World Wide Web has made tracking down and securing even the most obscure objects your heart desires a lot easier.

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With hundreds of dating sites and hundreds of thousands of potential partners, even knowing where to begin is difficult.

Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.

That’s because love, like the Internet, has a lingo and etiquette all its own.

Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.

The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.

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